Mila Joshua Yona
South Sudan is a country that has undergone a lot of turmoil and instability in recent years.
Despite the challenges that the country has faced, there are many talented and creative individuals in South Sudan who are creating content online.
However, many of these content creators are not making money with Google AdSense, despite the fact that it is a popular platform for monetizing online content.
In this article, we will explore some of the reasons why South Sudanese content creators are struggling to make money with Google AdSense.
1. Lack of internet penetration
One of the main challenges that South Sudanese content creators face is the lack of internet penetration in the country.
According to the World Bank, only 5.5% of the population in South Sudan has access to the internet. This means that the potential audience for South Sudanese content creators is very small, which makes it difficult for them to attract a significant number of viewers.
2. Low ad revenue
Even if South Sudanese content creators are able to attract a large audience, they may still struggle to make money with Google AdSense.
This is because the ad revenue in South Sudan is very low. According to a report by eMarketer, the average cost per thousand impressions (CPM) for display ads in South Sudan is just $0.14. This is significantly lower than the average CPM in other African countries, such as Kenya ($1.15) and South Africa ($2.93).
The low CPM in South Sudan means that content creators will need to attract a very large audience in order to earn a significant amount of money.
3. Lack of local advertisers
Another challenge that South Sudanese content creators face is the lack of local advertisers. Google AdSense relies on advertisers to display ads on the content creator’s website or YouTube channel.
However, there are very few local advertisers in South Sudan, which means that content creators are forced to rely on international advertisers. This can make it difficult for them to earn money, as international advertisers may not be interested in advertising to a small, niche audience.
4. Lack of digital marketing skills
In order to make money with Google AdSense, content creators need to have a good understanding of digital marketing. This includes knowledge of search engine optimization (SEO), social media marketing, and email marketing.
However, many South Sudanese content creators may not have the necessary digital marketing skills to effectively promote their content online. This can make it difficult for them to attract a large audience and earn money with Google AdSense.
5. Poor infrastructure
Finally, South Sudanese content creators may struggle to make money with Google AdSense due to poor infrastructure. Many parts of the country lack access to reliable electricity, which can make it difficult for content creators to produce high-quality content on a consistent basis.
Additionally, slow internet speeds can make it difficult to upload and stream video content, which can deter viewers from watching and engaging with the content.
Conclusion
In conclusion, South Sudanese content creators face a number of challenges when it comes to making money with Google AdSense. These include a lack of internet penetration, low ad revenue, a lack of local advertisers, a lack of digital marketing skills, and poor infrastructure.
Despite these challenges, there are many talented and creative individuals in South Sudan who are determined to share their content with the world.
With the right support and resources, they may be able to overcome these obstacles and find success as online content creators.
