5 Benefits of Blogging for Business

Blogging for business is becoming increasingly important for the success of your business. Whether you plan to get prospects online or simply have an online presence, your strategy should be well thought out.

In comparison with an offline business, businesses that have an online presence have dominance over traditional businesses.

And while that fact remains true, businesses that blog have more lead conversion and sales increase as compared to businesses that don’t blog at all.

I compiled a list of some of the benefits of blogging for business. I hope it will compel you to start blogging for your business

1. Provides a forum where you can engage with your clients

Blogging for business provides your prospects and customers a platform where they can be educated about particular topics in your business.

It also provides the freedom for them to ask all the questions that they might need answers for or simply throw an inquiry.

Blogging for business is also a medium to receive feedback from your customers about the kind of products/services you deliver to them and get future recommendations and suggestions.

2. Creates opportunities for sharing your content

Blog articles from your business site can be shared on social media, forums and create compelling discussions that might help individuals with their daily lives.

Intern this will attract more traffic to your blog and create a target audience ready to consume your products and services.

3. Improve your website’s search engines ranking

Blogging doesn’t end at writing articles. It requires so many skills that may require you to learn (for example search engine optimization in order to rank on search engines)

You have to thoroughly research trending topics (topics that your business prospects are searching for online) in order for them to find your business through your blog. It involves inserting all the relevant keywords and multimedia like photos, videos, or audio to spice up your content.

Trust me if you Google a business that blogs, you will find one or two of its contents on Google search results.

4. A blog helps to answer commonly asked questions about your business

Just like I earlier stated, blogging for business is used to answer those frequently asked questions by your customers or prospects about the business.

Most of the questions asked by your prospects are simply to learn more about the business and that’s the purpose of your blog articles – to throw more light.

5. Writing blogs on your website improve your organic traffic

As much as sharing your blog content can improve your traffic, blogging for business makes people become familiar with your content and deliberately wish to know more about your business.

In the due process, the organic traffic to your website exponentially grows.

The more traffic to your business website, the likelihood of high conversion and sales.


Did you know that businesses that blog are more successful than businesses that don’t? If you learnt something new, feel free to share this post. We love you!

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Written by Mila Joshua Yona

Pro South Sudanese Blogger, Digital Marketer & Web Designer. I help entrepreneurs scale up their businesses online. You can join my Facebook Group Here or Telegram Group Here

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